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Tech Stack
As a Growth Marketer, my skill and tech stack includes tools like Google Analytics, Looker, SEMrush, HubSpot, and Salesforce, combined with skills in data analysis, A/B testing, and user journey mapping to drive effective marketing strategies and measurable growth.
Analytics and Data Visualization
Google Analytics
Analytics
I utilize Google Analytics to monitor website traffic and user behavior, gaining insights into audience engagement and campaign effectiveness to inform strategic decisions.
Microsoft Power BI
Data Visualization
I use Power BI for its robust data analytics and visualization features, helping to synthesize data from various sources into coherent and interactive reports for strategic planning.
Seach Engine Optimization (SEO)
Ahrefs
SEO Tasks
Ahrefs is my frequently used platform for in-depth link building, keyword research, and site audits, providing invaluable insights to refine our SEO and content marketing efforts.
SEMrush
SEO Tasks
I leverage SEMrush for comprehensive SEO tasks including keyword research, site audits, and competitor analysis, optimizing our website and content strategies for better search engine rankings.
Content Marketing
Chat GPT
Content Generation
ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects.
BuzzSumo
Content Research
BuzzSumo aids me in content research and performance analysis, helping to identify and capitalize on trending topics and successful content strategies.
Conversion Optimization - A/B Testing
Hotjar - CrazyEgg
A/B Testing
Similar to Hotjar, I use Crazy Egg for heat mapping session recordings, identifying areas for user experience improvement, A/B testing, gaining insights into how users navigate and interact with our website.
Unbounce
CRO
I use Unbounce for experimenting with different website variations, utilizing A/B testing to improve our site’s conversion rates
Pay-Per-Click (PPC) Advertising
Google Ads
Ads
I created and managed our Google Ads PPC campaigns, granular control over targeting and performance analytics.
Meta Business Manager
Ads
I managed our Facebook and Instagram ad campaigns using Facebook Business Manager, optimizing our social media advertising efforts.
Marketing Automation and Lead Generation
Marketo
Automation
I use Marketo for large-scale marketing automation, focusing on email marketing, lead nurturing, and analytics to drive our marketing campaigns.
Pardot
Lead Generation
Figma is my collaborative design platform of choice. I utilize it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Customer Relationship Management (CRM)
HubSpot
CRM
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Salesforce
CRM
As a central CRM platform, Salesforce helps me manage customer data, track sales leads, and monitor marketing campaigns, enhancing customer relationships.
Project Management and Collaboration
Notion
Project Management
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Slack & Discord
Collaboration
Other than Teams, Zoom, Google Meeting, Slack & Discord is integral for our team's communication and collaboration, seamlessly integrating with other tools and centralizing project-related discussions.
Content Management System (CMS)
WordPress
CMS
I manage our website and blog on WordPress, utilizing its flexibility and extensive plugin ecosystem for tailored content management.
Umbraco
CMS
For more complex web development needs, I use headless CMS Umbraco, leveraging its robustness and scalability for our more demanding web projects.
Social Media Management
Buffer & HootSuite
Social Media Management
Buffer helps me in managing and scheduling posts on different social media platforms, providing a simpler way to track performance and audience engagement.
Sprout Social
Social Media Management
For small business outreach, Constant Contact is my tool for effective email marketing campaigns, offering easy-to-use templates and tracking features.
Email Marketing
Mailchimp & SendGrid
Email Marketing
Mailchimp is my choice for utilizing its automation features for efficient targeting and segmentation. I use SendGrid particularly for transactional and marketing email campaigns, backed by detailed analytics.
Constant Contact & Active Camp.
Email Marketing
For small business outreach, Constant Contact is my tool for effective email marketing campaigns, offering easy-to-use templates and tracking features.
