I help B2B SaaS founders build growth systems that compound.
Growth marketing consultant & fractional CMO specialising in demand generation, AI-powered workflows, and revenue optimization for Seed–Series A SaaS companies.
ACMVTrusted by fintech, HR tech, and developer tools companies
How I help you grow
I work as a fractional growth partner — embedded in your team, aligned to your revenue goals.
Growth Strategy
Build a scalable, data-driven growth system aligned with your revenue goals.
Learn moreDemand Generation
Build a predictable pipeline engine that consistently delivers qualified leads.
Learn moreAI Marketing Automation
Leverage AI and automation to scale your marketing operations without scaling headcount.
Learn moreRevenue Optimization
Improve conversion rates, reduce churn, and unlock expansion revenue.
Learn moreWhat you're trying to solve
Common growth challenges B2B SaaS companies hire me to fix.
Built for your growth stage
Tailored consulting for every stage of the B2B SaaS journey.
SaaS Founders
Build a growth engine you can hand off — so you can focus on product and vision.
Learn moreCMOs & VPs of Marketing
A strategic partner who can help you build, scale, and prove the impact of marketing.
Learn moreGrowth Teams
Strategic frameworks and execution support to accelerate your growth programs.
Learn moreSector-specific expertise
Growth strategies adapted to the unique dynamics of your SaaS vertical.
Fintech SaaS
Growth marketing for fintech companies navigating compliance, trust, and long sales cycles.
HR Tech SaaS
Demand generation and positioning for HR platforms selling to complex buying committees.
Developer Tools SaaS
PLG and community-led growth strategies for developer-first products.
AI SaaS
Go-to-market strategy for AI-native products in a rapidly evolving market.
Proprietary growth frameworks
Systems developed from 10+ years of B2B SaaS growth experience.
AI Growth Engine
A systematic approach to integrating AI into your growth stack — from lead scoring to content personalisation to reporting automation.
SaaS Revenue System
A full-funnel framework for aligning marketing, product, and sales around predictable revenue growth.
Measurable impact, quarter over quarter
Pipeline growth and CAC reduction across client engagements — from first engagement through compounding results.
What clients say
“Hilal brought a level of strategic clarity and execution rigour we hadn't seen from a marketing consultant before. She helped us build a demand generation engine that still runs without her.”
SaaS Founder
CEO, Fintech SaaS
Practical growth marketing insights
Building a Growth System That Survives Your Departure
The real test of a growth engagement isn't the results during it. It's whether the client can still run the thing twelve months after you've gone.
What AI Changed in Growth Marketing — and What It Didn't
Three years after I first logged six weeks of experiments, a settled view: which parts of the job genuinely transformed, which were unaffected, and where the value moved.
Five Years Independent: The Numbers and the Lessons
I started consulting in January 2021 with one client and no idea what I was doing. Here's what five years actually looked like, including the parts that don't fit the narrative.
Ready to build a growth system that compounds?
Book a free 30-minute strategy call to discuss your situation and see if we're a fit.