Strategic partner, not just a consultant.
I combine commercial rigour with hands-on execution to help SaaS companies build growth engines that last.
Background
After 8+ years working across demand generation, PLG, ABM, and marketing automation at companies like Vodafone, Uber, and Schneider Electric — and then building Partner in Growth to serve B2B SaaS founders directly — I've developed a clear point of view on what makes growth marketing actually work at scale.
I don't believe in playbooks. I believe in systems — built on your data, your ICP, and your stage. Every engagement starts with understanding your specific context before recommending anything.
View LinkedIn ProfileHow I work
Systems over playbooks
I don't believe in copy-paste strategies. Every growth system is built around your ICP, stage, and data — not a generic SaaS template.
Revenue, not vanity
I measure success in pipeline, revenue, and retention — not impressions, reach, or MQLs that never convert.
Execution alongside strategy
I'm comfortable setting direction and rolling up my sleeves. Strategy without execution is just a document.
Tight alignment with the business
I partner closely with sales, product, and leadership to ensure marketing decisions drive real revenue outcomes.
Experience
2021 – Present
London, UK
B2B SaaS Growth Marketing Consultant
Partner in Growth
- Led end-to-end growth strategy across PLG, ABM, paid media, SEO, and lifecycle marketing
- Contributed to £2–2.5M in qualified pipeline within two quarters for fintech clients
- Drove 25–30% YoY reduction in CAC while maintaining lead quality
- Improved lead-to-activation rates by 80–100% through AI-assisted onboarding frameworks
- Influenced £5–6M in expansion and upsell pipeline from strategic accounts
2019 – 2020
Istanbul, Turkey
Marketing and Brand Executive
Multinet UP
- Planned and executed integrated B2B demand generation campaigns
- Managed SEO, SEM, Google Ads, paid media, email, and social channels
- Coordinated external agencies and media buying partners
2017 – 2019
Istanbul, Turkey
Digital Campaign Manager — Growth Tribe
Vodafone
- Led data-driven growth and lifecycle marketing for customer retention and upsell
- Used customer data analysis to identify high-value segments
- Tracked daily upsell campaign performance and implemented rapid optimisations
2016 – 2017
Istanbul, Turkey
Marketing Specialist
Uber
Certifications
- IAB Digital Marketing and Media Foundations Certification
- McKinsey Forward Program
Education
MBA — Marketing
NEXT MBA · 2021 – 2023
BSc Industrial Engineering
Özyeğin University · Graduated 2015
Ready to work together?
Book a strategy call to discuss your growth challenges and explore how I can help.