Frameworks
Proprietary growth frameworks
Systems developed from 8+ years of B2B SaaS growth experience.
AI Growth Engine
A systematic approach to integrating AI into your growth stack — from lead scoring to content personalisation to reporting automation.
01
Data Foundation
- ICP definition
- Data instrumentation
- Attribution model
02
AI Integration
- Lead scoring automation
- Personalisation at scale
- Content generation
03
Growth Loops
- Activation workflows
- Expansion triggers
- Referral mechanics
04
Compounding Output
- Performance reporting
- Continuous optimisation
- Playbook documentation
SaaS Revenue System
A full-funnel framework for aligning marketing, product, and sales around predictable revenue growth.
01
Acquisition
- Channel strategy
- Demand generation
- Inbound motion
02
Activation
- Onboarding design
- Time-to-value reduction
- Activation scoring
03
Retention
- Health scoring
- Churn prediction
- Success programs
04
Expansion
- Upsell triggers
- Cross-sell motion
- NRR optimisation
Want to apply one of these frameworks to your business?
Book a strategy call and we'll discuss how to adapt these to your specific stage and context.