Blog
Conversion Optimization
Improving conversion rates across the full funnel — from visitor to customer.
Conversion Optimization
Onboarding Emails Are Product, Not Marketing
Most onboarding sequences are written on a schedule and sent regardless of what the user did. Treating them as part of the product changes what they say and when they arrive.
14 October 20254 min read
Conversion Optimization
Activation Is the Metric Most SaaS Teams Under-Instrument
Companies measure signups and revenue precisely and the step between them barely at all. That gap is where most growth problems live and stay invisible.
27 August 20244 min read
Conversion Optimization
Why Your Free Trial Doesn't Convert (It's Not the Trial Length)
Extending from 14 days to 30 rarely helps, because trial conversion is decided in the first session. Here's where the drop-off actually happens.
13 September 20224 min read
Conversion Optimization
The Landing Page Audit I Run Before Touching Ad Spend
Most underperforming campaigns are diagnosed as a traffic problem and treated with more budget. Here's the eight-point check I run on the destination first.
22 September 20205 min read