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AI Marketing
How to leverage AI and automation to scale marketing operations.
AI Marketing
What AI Changed in Growth Marketing — and What It Didn't
Three years after I first logged six weeks of experiments, a settled view: which parts of the job genuinely transformed, which were unaffected, and where the value moved.
8 April 20264 min read
AI Marketing
AI-Assisted Account Prioritisation: A Practical Setup
How to use a language model to rank a target account list without handing over the judgement — the architecture, the prompts that matter, and the failure modes to watch.
15 April 20254 min read
AI Marketing
Where AI Actually Belongs in a Growth Team's Workflow
A year on from my first experiments, a clearer map: the four places AI has earned a permanent slot in how I work, and the three where it keeps being oversold.
20 February 20244 min read
AI Marketing
Six Weeks With ChatGPT in a Growth Workflow
An honest log of where a language model saved me real hours, where it quietly cost me time, and the tasks I've stopped attempting with it.
25 April 20235 min read